Our Line on Public Relations & Communications

The business of public relations and communications is either,
The subtle manipulation and enhancement of the facts or
it is lying

The legacy model is broken
PR was once a way to manipulate journalism and news media
to a marketing purpose, which worked well
until journalism and news became a content-based commodity
These days PR must be viable content
Unfortunately the legacy model is not based on content

It is fixated on results

Public Relation strategies
should not be short term, event-based or
focused on immediate results

Viable Communication Strategy must be holistic,
Authentic, value-based and content rich,
Invested in momentum and longevity

If a brand can’t survive on the basis of inherent value and values
Maybe it shouldn’t be

© In Process Media 2006