Our Line on
Public Relations & Communications
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The business
of public relations and communications is either,
The subtle manipulation and enhancement of the facts
or
it is lying
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The legacy model is
broken
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PR
was once a way to manipulate journalism and news media
to
a marketing purpose, which worked well
until journalism and news became
a content-based commodity
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These
days
PR must be viable content
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Unfortunately
the legacy model is not based on content
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It is fixated
on results
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Public
Relation strategies
should not be short term, event-based or
focused on immediate results
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Viable Communication
Strategy must be holistic,
Authentic,
value-based and content
rich,
Invested in momentum and longevity
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If
a brand can’t survive on the basis of inherent
value and values
Maybe it shouldn’t be
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